About Q2 SMART

SMART offers a digital platform that allows you to send target messaging to users based on their behavior. The system allows you to manage multiple customized promotional campaigns aimed at specific user sets.

Traditional marketing leverages demographic data to determine a target audience. SMART uses data from the Q2platform to identify users' banking behavioral patterns. Based on those patterns, the system makes predictions about which products and services a user is likely to want or need. This information enables the system to recommend specific campaigns and highly targeted audiences for your financial institution (FI).

SMART offers analytics in a straightforward and comprehensible format. You can quickly review your campaign's performance and see which financial products or online banking features people are using or under-utilizing—even at other FIs.